What We Do


The Florida Healthy Alternatives Association is the preeminent trade organization for the hemp-derived healthy alternatives industry in Florida. We work tirelessly to protect the interests of our members and fight for the rights of Floridians. Our members are held to the highest standards, and we are committed to providing our community with safe, healthy, and affordable alternatives.

The hemp-derived healthy alternatives industry protects 18,000 acres of farms, 25,000 jobs, 7 billion in direct revenue, and 15 billion in economic impact in Florida alone–we are committed to ensuring that this growth continues!

Who We Represent


We speak for individuals and small businesses, from the farmers who cultivate hemp crops to the manufacturers and trusted retailers providing consumers with natural remedies. Whether you are a farmer, retailer, consumer, or manufacturer, we are here to support you and promote the potential of hemp, CBD, and other healthy alternatives.

What We Support


We believe adults should have the freedom to choose healthy alternatives to big pharma’s products. To that end, we support reasonable age restrictions on the purchase of specific product categories. We also advocate for packaging restrictions to keep these products from being attractive or accessible to minors.

Where We Stand On Federally Legal Cannabinoids


Recent years have brought rapid changes to the cannabis industry, with many states legalizing cannabis for medical and recreational purposes. Yet, despite this progress, many states are banning federally legal, hemp derived products.

As supporters of safe, responsible cannabis use, we believe it is time for the federal government to adopt an evidence-based approach to hemp and cannabis policy.

Over half of all states have legalized cannabis in some form, demonstrating its medical potential and economic benefits of these healthy alternative products.

Where legal, cannabis has offered individuals an effective alternative to Big Pharma products.

We believe in securing these benefits for Americans in all 50 states.