About The FHAA

Our Story

With over 20 years of experience, we have honed our strategic discovery process, allowing us to uncover layers of understanding and forge meaningful connections.

FHAA Mission

What We Do

The Florida Healthy Alternatives Association stands as the leading trade organization representing Florida's hemp-derived healthy alternatives industry. Our unwavering dedication is focused on safeguarding our members' interests and advocating for the rights of Floridians. Upholding the highest standards, we are steadfast in our mission to offer the community secure, wholesome, and cost-effective alternatives.

The hemp-derived healthy alternatives industry safeguards 18,000 acres of farms, sustains 25,000 employment opportunities, generates 7 billion in direct revenue, and contributes a significant 15 billion in economic impact in Florida alone. Our commitment lies in ensuring the continuous growth and prosperity of this sector!

Why Choose Us

Our Distinctive Health Triumphs


Affiliated State Chapters

$59 Billion

Harmful Hemp and Cannabis Bills Defeated


Voter Contact Made


Who We Support

We believe in upholding the autonomy of adults when it comes to choosing health-conscious alternatives instead of pharmaceuticals. As part of this pursuit, we support the establishment of reasonable age limits on specific product categories.

Additionally, we are strong advocates for implementing packaging restrictions to prevent minors from being enticed or having easy access to these items. Our commitment lies in promoting responsible decision-making and ensuring the well-being of individuals across different age groups.


Who We Represent

We advocate for individuals and small businesses, including the dedicated farmers growing hemp, the manufacturers, and the reputable retailers offering natural remedies to consumers. Whether you're a farmer, retailer, consumer, or manufacturer, we stand ready to assist you and champion the possibilities of hemp, CBD, and other wholesome alternatives.

Where We Stand On Federally Legal Cannabinoids

Recent years have brought rapid changes to the cannabis industry, with many states legalizing cannabis for medical and recreational purposes. Yet, despite this progress, many states are banning federally legal, hemp derived products. As supporters of safe, responsible cannabis use, we believe it is time for the federal government to adopt an evidence-based approach to hemp and cannabis policy.

Over half of all states have legalized cannabis in some form, demonstrating its medical potential and economic benefits of these healthy alternative products. Where legal, cannabis has offered individuals an effective alternative to Big Pharma products. We believe in securing these benefits for Americans in all 50 states.